Entry 03 2:00pm
- May 2008 -
"Hi, you've reached Gordon, President of Assurance Systems, Inc. Please leave a message and I will return your call at my earliest convenience. Thank you!" - Beeeep
Just one month later after a meeting about marketing and introducing their product to the Florida market, Ivana, a South Florida marketing representative for Assurance Systems, attempted to call Gordon to advise him about how these marketing attempts are not going so smooth. Day after day she would walk from agency to agency setting up presentations and also the occasional door slam. Most of the agencies located in southern Florida were Spanish speaking communities, which was a main reason this area had been targeted. Ivana gracefully conversed with all the Hispanic agencies selling 30 day trials with complete domination but still found herself unable to create a positive conversion rate. After working so hard day in and day out, Ivana had become troubled as to why the success rate has been so low. Gung-ho clients with their 30 day trials became nothing but a ghost with communications cut like an airline tragedy. No matter how hard she tried to win these clients, she could not help but sense something was missing. So she packs her things to head to corporate located in Norcross, Georgia.
With broken English, Ivana told Gordon, "Mr. Gordon, my clients say they no speak English too good. When they need help, no one there to help them. We need espeak espanish more!" Despite the broken English, Gordon understood exactly what the problem was however he still had a puzzled look on his face. And after a few moments of silence and a confused look on Ivana's face, Gordon's eyes lit up. With a finger pointed up, "I got it!! We'll hire a Spanish rep to work from here at corporate!!" Ivana slapped her hand on her forehead while exclaiming in a disappointed tone, "Mr. Gordon! Thats what I try esplaining!" then Gordon said with a calm and sure look on his face, "I know Ivana, I know. I'll get you a rep as soon as possible okay?" Ivana nodded. And after a 2 hour flight for a 1 hour meeting, she then started to collect her belongings to head back home once again. During the flight, Ivana had nothing but plans, strategies, and goals, but despite the productive meeting, a slight discomfort with her senses dis-focused her thoughts on success. Still, she could not figure out what was missing.
Ivana received a call a few months after the meeting with Gordon but unfortunately she was busy presenting the insurance rating software to a new client of hers. "Hi Ivana! It's me, Gordon! Call me back ASAP! I got some GREAT NEWS! Buh Bye!" Quickly after hearing the exciting voicemail, Ivana called Gordon to hear about the new Spanish speaking rep they were hiring. She was so excited that she doubled her rounds during the next few weeks all over town. It was not long after till the company was receiving call after call for Spanish help and follow up calls. Excitement was in the air and at the time it seemed like nothing could go wrong! Finally, all the hard work would reap its rewards and a possible promotion is what Ivana had in mind. One day she decided to go check up on a couple of sold clients to make sure things are still in tip top shape. "Hi everyone!" Ivana came into the store with arms open wide as big as her smile with teeth as bright as her highlights. She stood there as they looked at her in silence. A sweat dropped from her forehead as if she has been in the exact position with her arms up for 13 hours. She could feel something was definitely not right. The manager stepped out and with a dark and "grudgey" tone of voice, "Is this what you call Spanish Service? To be treated like animals, trash, and money signs? And you dare to come back with that stupid smirk on that face talking to us like friends!? I would like to cancel my service immediately!" Ivana stood there completely lost for words. Her stomach twisted like a serious game of twister after having a few rounds of tequila and vodka mixed together and while we're at it, throw in an ounce of wine to kick the party. She put her arms away and walked right back out without a word. 'What in the world could've happened?' she thought. She decided to revisit a few more and to her surprise, she received the same response.
"Mr. Gordon! This no good! Who did you hire to service bad to customers!? All my clients no happy, Mr. Gordon!" Ivana kept trying to explain but she started to stutter and forget some English words due to the events that has rendered her so upset. "Now, Ivana," Gordon interrupted, "we are doing the best we can here! We might have to pull away from Florida. It doesn't seem like we are ready to take this competition on at the moment. We have a lot of things we need fix'in." "Okay Mr. Gordon. It is better this way. Let me know when you are ready. Then call me." Ivana said almost in tears to see all her work, shot down to the ground. The Spanish rep was let go since there was no longer a need for one and the service wasn't exactly to par either. Just a few short weeks after, Gordon mentioned the software was finally ready. He called Ivana to talk about the new plans and ideas to taking over the whole entire state of Florida. But Ivana quickly responded, "Mr. Gordon. Find good espanish rep to help me. A good one! I will not market for you until you find one." Gordon knew she was right. A conviction completely overtook his conscious. "Okay Ivana. We will talk in the future." and their conversation had ended.
6 months have gone by. Ivana looked at her gold rolex watch with a calender built in. "May 12th, 2009" She wore her top business apparel as she prepared to make her first rounds of marketing presentations after receiving a phone call from Gordon. This call was a bit different. "Hi Ivana??" Gordon mustered. "Yes Mr. Gordon?" Ivana had no idea what the random call was about. "Ivana, we need your help. I have someone here and we want to test him out. We want to find out if he really does speak Spanish or not." Ivana heard laughter in the background. 'Could this be a joke?' she thought. "Um..Ok Mr. Gordon." Then Gordon replied, "Ok great! When you're ready, say something!" Ivana paused for a moment. "...eh...Holaaaaa?" A mysterious male voice responded, "Si? Hola! Como estas!??" Ivana and the mysterious person began to converse about normal day to day things while Gordon stood there completely oblivious to the fact that they were speaking about laundry and white people. Gordon interrupted, "Okay soooo...does he speak good Spanish!?" Ivana excited as ever said, "YES! Sounds GOOD!" "Gordon smiled wide and said, "Perfect! Thanks Ivana! Bye!"
Gordon sat in a conference room with the Vice President together. "So what do you think? Should we hire this guy? I mean he was a little bit over dressed. He might almost be a little over qualified with what he's done. What do you think Roger?" Roger replied, "Well he seems like a good kid. He did insurance for the last year so thats perfect since he knows about raters. He also has alot of phone and sales work. He can collaborate with Ivana to make it happen." They both paused for a minute and looked at each other knowing what the answer was already. "Lets hire him." then Gordon looked at him and replied convinced, "Okay then! By the way, what was his name again?" Roger laughed, "His name is Josh Gomez."